Who We Are / Our Market

The Albuquerque Publishing Company is the advertising sales, production and distribution agent for the Albuquerque Journal. APC also oversees the marketing, human resources, purchasing, accounting, maintenance, security, and technical aspects necessary to publish a daily newspaper.

The Albuquerque Journal proudly serves as the newspaper of record for the state, with five separate morning editions, including the Journal, Journal Santa Fe, Rio West and Journal North. Each edition provides expanded reach and delivers the news coverage New Mexicans have come to depend on. From investigative reporting and provocative opinions to revealing features and grass-roots community news, the Journal has been serving New Mexico since 1880.

Our Market

Albuquerque, the economic and geographic center of New Mexico, is located in the heart of the Southwest’s Sunbelt.  Being the center of transportation, finance, medical services, and wholesale and retail trade within a 265-mile radius, its strategic location provides excellent access to most major markets in the United States.

Albuquerque’s unique location provides big city conveniences with rural charm.  From the dormant volcanoes in the west, to the majestic Sandia Mountains in the east, stretching north and south along the Rio Grande Basin, the Albuquerque area embraces approximately 180 square miles in the center of Bernalillo County.

With its growing population and changing economy, Albuquerque strives to protect its natural resources.  Protecting air quality, monitoring water usage and preserving open space are some of its top priorities.

Albuquerque is home to the University of New Mexico (UNM) and Kirtland Air Force Base, as well as Sandia National Laboratories and Petroglyph National Monument.  Albuquerque’s climate is usually sunny and dry, averaging no more than 10-12 inches (250 to 300 mm) of precipitation per year. With more than 300 days of sunshine annually, Albuquerque is considered as having one of the best climates in North America.  Albuquerque’s mild weather provides abundant opportunity for numerous outdoor activities with everything from mountain biking to golfing.

New Mexico has a relatively long history of occupation by Native American populations. New Mexico has the highest percentage of people of Hispanic ancestry of any state, some recent immigrants and others descendants of Spanish colonists. The state also has a large U.S. Amerindian population. As a result, the demographics and culture of the state are unique for their strong Spanish, Mexican, and Native American cultural influences.

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